Chavtastic

Matalan Cream Cotton Jumper

So what's so chavtastic about this little cream cotton jumper? It looks kind of unassuming and pleasant enough but not chavvy. It's easy to wear, easy to wash, easy price (£12) and has a little touch of the Guernsey styling about it. It's 100% cotton, a workhorse type of jumper and it's also what I would deem a bit Margaret Howellesque. So what's so chavtastic about it?

Well nothing really. But it does go really well with this Burberry cashmere scarf. Now that's chavtastic.

Burberry Cashmere Scarf

Next Cocoon Coat (A/W 2011)

Hear me out whilst you're shaking your heads and mentally thinking "nooooo - what fashion planet did you fall off Sue? I thought you had a little bit of fashion wisdom about you but here you are singing the praises of a chav scarf!" I'd like to say in my defence - I really like this scarf. I'm not sure how much of it is to do with the Burberry check - not that much I think but the colours are sharp and good and the cashmere is beyond soft. This is baby fluff bunny soft. Actually, that should be baby fluff goat soft. For this reason alone - it could have bright purple and yellow flowers on it and I would love it. Actually, I lie, if it had bright purple and yellow flowers, I would not love it at all but I can live with a Burberry chavtastic check. 

Go on, tell me - do I look chav in this?

I "procured" this scarf many years ago. It was offered to me by an ex boyfriend who wasn't particularly enamoured with it. I was cold and it was soft. I wrapped it around my neck, revelled in its softness and took it home. Though I left the boyfriend, I kept the scarf. You would have done the same right? I thought so :o)

I have to say, that this is not a particularly big scarf and doesn't lend itself well for doing that manic wrapping thing that most of us women are used to doing with our big oversized scarves. This one is a bit of a mean size which is surprising given that this is a men's scarf. Why are men's scarves smaller and shorter than womens? Incase they wee on the ends when they lean over to do their number ones? Anyway, the point I'm making is that I tend to pin this scarf due to its lack of length. Ooh err. Go back up and play spot the kilt pin.

Anyway, chavs are really a British thing - they only exist here. You don't get this look anywhere else in the world that I know of. 

Photo Credit : DailyMail.com

The now famous picture of Daniella Westbrook in full Burberry regalia.

Be thankful.

But Christopher Bailey worked his little socks off to bring the brand round with great success, don't you think?

Photo Credit : DailyMail.com

Emma's coat needs an iron? Yes?

Try not to think of Burberry in the mid 2000's - I like to think those were the wilderness years but if you think of Burberry post 2009 when CB took over as creative director, then you won't be so disgusted with me.

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Last note :

• Christopher Bailey was born in Yorkshire. Yay! That's it. And he's good at his job.

• For anybody unfamiliar with the term Chav, this is the Oxford English definition : 

          Noun. British, informal, derogatory. 

          A young lower-class person typified by brash and loutish behaviour and the wearing of (real or 

          imitation) designer clothes.

• No offence intended to anyone who likes Burberry or chav style. I have a scarf - what more can I say?